Cookie banners for hotels: the Italian rules in force since 2022, the three recurring mistakes, Consent Mode v2 and a ten-minute self-check.
Artificial intelligence Guests writing at midnight in five languages, a front desk buried in repetitive questions. Here's how a well-configured AI chatbot...
Bookings and revenue 15% commission and up, Genius discounts, payment fees: we run the numbers on a real-world property and show how to...
Websites and SEO Travellers increasingly ask AI where to stay and what to do. Here's how to make your tourism business's website visible...
Online reputation Almost every traveller reads reviews before booking. Here's how to collect more of them, reply the right way and use...
Bookings and revenue The best moment to offer a transfer or a boat trip isn't at the front desk. Here's how to set...
Automation Past guests are the easiest customers to bring back, yet many businesses never contact them again. Here's which emails to...
How to get cited by ChatGPT, Perplexity and Google AI Overviews: structured data, robots.txt and quotable content, with real figures...
The CIN and Regulation (EU) 2024/1028: how data checking works from 20 May 2026, the five most frequent mistakes, and...
Tested strategies for channel managers, tourism SEO and hotel website conversion. No spam, just substance.
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